Search results for "parcs à thème"
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Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème
2011
The designers and managers of amusement parks seek above all to encourage the visitor's immersion in the heart of an extraordinary experience. Yet access to this type of experience is not systematic and the visitor's immersion does not seem permanent. The aim of this paper is to deepen understanding of the park experience. The analysis of 41 introspective diaries of visitors to amusement parks identifes states of immersion but also other states submersion, emersion, reject). On a managerial plan, this approach offers understanding keys to theme park managers on experiences related to this offer.
Comment gérer des expériences touristiquesextraordinaires ?Analyse et recommandations à partir d’une immersiondans les parcs à thème
2011
The designers and managers of theme parks seek first of allto encourage the visitor's immersion in the heart of an ex-traordinary experience. Nevertheless, access to this type ofconsumption experience is not systematic and the visitor'simmersion does not seem permanent. In this article, we of-fer a better understanding of the park experience. Buildingon the analysis of 41 introspective diaries of theme parkvisitors, we identify states of immersion but also other ex-perienced states (submersion, emersion, reject). On a ma-nagerial plan, this approach offers understanding keys toparks managers and more globally to managers of touristsites offering extraordinary experiences.